A mélange of culture and traditions, Usta Art is an ancient art-form that still retains its richness & exclusivity even after ages of transformation. Tracing its origin to Persian Empire, what started as Gold Work on camel hide gradually expanded to Architecture & Fine Art when introduced to India. Under our AVIVA creative initiative, we have taken this a step further and enhanced Usta Kala via medium of Jewelry and Collectibles. Usta Art is highly localized to region of Bikaner and carries the GI Tag (Geographical Indications) as well owing to its cultural significance. Very few artists remain today who are masters of this craft; passed down to them in generations spanning over centuries. Our URAVI Collection is culmination of collaborative engagement with original families of remaining artists, ensuring authenticity of their art. The complete collection is hallmarked (92.5 Silver and 24K Gold) to maintain integrity of the products across domestic & international market. More than just a style statement design, we make sure it’s a statement about the Usta Art’s journey through time itself.
